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The present era in which we live is transparently an era of Satmass media. Despite the fact that there is a strong belief among many people who are oriented towards the new media that print media is dead or about to extinct, several recent surveys and reports that include IPSOS survey substantiate the fact that print media is both a highly successful choice among readers, advertisers as well as marketers and consumers. Interestingly, according to these studies, even among youth and the well-off—where one might suppose a higher rate of devotion to social media alternatives—print is still a favoured source of news and views. In all probability, it is due to numerous advantages print media have over the other forms of media. This book is a gateway and guide to extremely important area of print media — reporting and feature writing. It will definitely serve the purpose of a textbook for mass communication students of various universities of Indian subcontinent and ahead of. As you start reading this book, hopefully you will get a sense of diversity of the presentation of the themes in each chapter. We invite you to not only learn about the process of reporting and feature writing through this book, but also a thorough association throughout your career as a print media journalist, in dual role — as a reporter and a features writer. Updates and expansions to this book can be found at www.sumankasturi.com or www.kasturionline.com. We are very ardent to hear from the readers of this book. Your opinions can be shared at twitter handle @sumankasturi. Alternatively, you may send email(s) to suman@sumankasturi.com and/or bobbys1981@yahoo.com. In relation to this, feel free to promenade or surge us with affection. We adhere to our promise of personally responding!
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