EDIT BANNER SLIDER 1

The expedition of human beings originates with the birth, and follows a long alleyway that traverses various landmarks. For apparent reasons, at each and every instant, human beings are tangled in the process of communication — either intrapersonal or otherwise. From the other end, in every walk of life, human beings encounter various situations that encompass emotions. Emotions are a sort of messages that prerequisite a medium to be communicated. It reminds us of Marshall McLuhan’s ‘the medium is the message’ in operational and practical fact.

Certainly, it is a challenging task to present all the basic needed aspects of such a vast multidisciplinary subject involving three main subjects — Mass Communication, Psychology and English Literature — into a restricted number of chapters and pages of a brief manuscript. However, an effort has been made to present what is essential from the viewpoint of the scope of the subject as well as the requirements and hassles of the foreseen readers.

Efforts have been embarked on to make the subject as readable and stimulating as possible. The terms and concepts have been satisfactorily illustrated within their explanations. Also, each chapter has been provided with summary along with the relevant references.
We are confident that the book will substantiate its value and be of advantage to all those for whom it has been particularly intended. All suggestions for its improvement will be gratefully acknowledged and appreciated.

DOMINANT PUBLISHERS AND DISTRIBUTORS (P) LTD.
4378/4-B, Murarilal Street,
Ansari Road, Darya Ganj,
New Delhi-110 002, INDIA.
Telephone : 91-11-23281685, 41043100.
Fax: 91-11-23270680.
dominantbooks@gmail.com info@dominantbooks.com